Revenue Attribution

Trace every dollar back to its source

Revenue Attribution shows you which marketing channels and touchpoints actually drive closed deals — so you can invest in what works and cut what doesn't.

View the Attribution report

Go to Attribution in the sidebar. Choose an attribution model: First Touch (which channel got them), Last Touch (which channel closed them), or Linear (equal credit across all touchpoints).

Attribution — Linear Model

LinkedIn Posts$14,200 · 8 deals

Google Organic$6,800 · 4 deals

Email Campaigns$3,500 · 2 deals

🤖 LinkedIn drives 58% of revenue but only 30% of your content time is spent there. Increasing posting frequency could add ~$8K/month.

Trace individual lead journeys

Click any closed deal to see the full touchpoint history: every page they visited, every email they opened, and exactly what triggered the purchase decision.

Attribution — Marcus Chen Journey

May 3

Found via LinkedIn post — "5 signs your routine needs a reset"

First Touch

May 3

Visited website (3 pages)

May 5

Opened welcome email

May 15–20

Visited pricing page (3×)

⚡ Buying signal

May 18