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Settings & Config4 min read
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Lead Scoring Configuration

Customize how AI scores your leads

The AI lead scoring model works out-of-the-box, but you can tune it to match your specific sales reality. Adjust factor weights so the score reflects what actually predicts a closed deal for you.

1

Open scoring settings

Go to Settings → Lead Scoring. You'll see all scoring factors and their current weight (points). Drag the slider or type a new value to adjust each factor.

Settings — Lead Scoring
Scoring Factors (total = 100 pts)
Job Title (Decision Maker)20 pts
Company Size (11–100)15 pts
Email Opens12 pts
Website Visits (Pricing Page)18 pts
Reply to Email20 pts
Industry Match10 pts
LinkedIn Connection5 pts
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If you find that email replies are the strongest predictor of a deal closing for your business, increase that factor to 25–30 pts and reduce lower-signal factors like LinkedIn connection.

2

Test your new scoring model

After adjusting weights, click Preview Changes to see how your existing leads would be re-scored. Check that your known best leads score 80+ and your cold leads score below 40 before saving.

Scoring — Preview Changes
Marcus Chen
Replied to email → higher weight now
94
97
Priya Sharma
No email reply — lower with new weights
81
76
Fatima Al-Hassan
No changes
31
28
Save New Scoring Model
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